A recent Law.com article queried whether a couple of recent high-profile lateral moves have been "successful," and cites a number factors identified in two Major Lindsey & Africa surveys (on law firm ...

In the world of traditional finance, evaluating a company’s success usually means tracking revenue growth, earnings per share, or return on equity. But what happens when the core of a company’s ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

Most leadership teams go too deep with their strategic plans. One-page plans are faster, and probably better. Here's how to ...

Without a "universal source of truth" in ad performance measurement, how can CTV advertisers accurately gauge their success? Evan Shapiro, CEO, ESHAP discusses the challenges and some strategic ...

“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone. AI is reshaping SEO, breaking the ...

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Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson. There are both ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...

“Help, I’m confused.” Odds are that is the sentiment of many marketing professionals. The reality is that the changing media landscape is making marketing more messy than ever. Nearly every executive ...

Bush administration officials see two problems with the flagship e-government initiatives. They acknowledge that many of the individual projects have not met their defined goals, but they also ...