4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture. Encourage teams to make decisions based on data, not just gut feelings.

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The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dan McKone It’s become an ...

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Analytics have revolutionized many sports, and basketball is no exception. In the NBA, data-driven strategies are shaping everything from roster construction to game-time decisions. This article ...