From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app.

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Overview Creating a Google Ad Manager account is free and beginner-friendly.Publishers need a Google account and a website to ...

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

Why change Google Chrome's ad permissions? Ads play an important role in a site's functioning, allowing the publisher to monetize visitors and offer content for free to their readers. The problem is ...

Google Ads can be useful for nonprofits, particularly for driving donations. Many nonprofits limit themselves to a Google Grants account. Usually, they are worried they won’t have the necessary budget ...

Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge ...