Develop a distribution strategy. The last step in having a successful content marketing plan is developing a distribution strategy that is effective and reaches your intended target audience.

An effective content marketing strategy is worth all the effort, time and resources invested.

Unlike growth “hacking,” developing an effective growth marketing strategy involves creating a sustainable, data-driven process for understanding how your customers discover and use your product.

To create an effective marketing budget, you must determine short-term and long-term marketing goals and set key performance indicators (KPIs) as part of your marketing strategy’s big picture.

Whether you are a new business or an established one, you will need to have a detailed marketing strategy to create more leads.

Now, in this episode, again, I'm talking with Ashley Faus about Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth. Traditional marketing attribution is ...

The 21st lesson in the Crash Course series looks at how to go about developing a content strategy. While many marketers have caught on to the fact that content plays an important role in an overall ...

While brand collaborations can be a win-win, some careful planning should go into a co-branded marketing effort, writes guest columnist Marnie Grumbach, a marketing and branding specialist.

Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. The power is in leveraging the brand equity of your ...

START Planning Steps To Develop Your Digital Marketing Success Plan – S For Strategy Find out how to achieve ROI and business outcomes with a documented digital marketing success plan. Get tips ...

Explore our proven 1:Many ABM model designed for B2B marketers. Learn to scope, segment, and implement effective strategies with our six-stage process.

Key Steps to Develop Your Law Firm’s Marketing Strategy Developing a robust marketing strategy for your law firm requires careful analysis and a deep understanding of your market and clients.