Informa TechTarget today announced its participation at the Content Marketing World conference, taking place September 15 – ...

In today's fiercely competitive market, customer experience and loyalty are crucial for a company's success. Through SCRM ...

City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his specialties are ...

Sales CRM and marketing automation tools aren’t just systems; they play a key role in how companies generate revenue and ...

This article explains how B2B marketers can effectively use generative AI while maintaining human oversight, brand alignment, ...

Strengthen customer trust by turning online followers into real-life communities that foster genuine loyalty and advocacy.

How Proof Wallets has turned SMS from a marketing too to a conversational service channel with help from Postscript.

For 14 months, the city of Youngstown has been developing an Economic Development Strategic Plan. Late Tuesday afternoon city ...

Apollo.io reports that effective data enrichment enhances data quality, aiding businesses in understanding customers and ...

Your story is not a soft skill. It’s a strategic advantage. It’s not about the words you choose for your next campaign. It’s ...

Leave a large stack of business cards where they can be clearly seen, along with some beautiful takeaway marketing material – ...

When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the tagline: ...