The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

Think of your brand as a person. How does it look? How does it talk? A brand style guide is basically a rulebook that makes ...

Transform your logo into a mesmerizing liquid gold animation with this easy-to-follow After Effects tutorial. Perfect for intros, outros, and social media videos, this effect will add a touch of ...

Photoshop tutorial showing how to create a FRINGE poster based on the surreal images seen on the television series. These ...

Logos are a key component of a business' branding, but all too often, they get a makeover that transforms the image. We miss ...

The increasing use of artificial intelligence in creative industries has led to another development in digital branding.

US grocery store Trader Joe's has revived a legal battle against its own employee union over similar merchandise designs.

In terms of appearance, Mercedes-Benz CEO Ola Källenius introduced at the auto show that the GLC EV adopts a brand new generation of exterior design language, inspired by the iconic large grille of ...

Learn how to create engaging YouTube how-to videos that attract and convert viewers into leads for your home-based business.

New running brands aren't just redefining athletic wear—they're reshaping how runners express identity on the move ...