An impactful product demo can help you win business while a poor one will lose business. As an organization, we have trained over 100,000 technology industry top sales and presales professionals on ...

Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

Product tours are a primary marketing tactic for those following a product-led growth model or any company that wants to provide potential customers a look at how their product works. And there are a ...

In March 2008, a roboticist in winter wear gave Big Dog a big kick for the camera. The buzzing DARPA-funded robot stumbled, but quickly regained its footing amid the snowy parking lot. “PLEASE DO NOT ...