A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more money. Visualize. Just as you head off to work ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Certification is one of our profession's most contentious issues. As a way of legitimating entry and adding status to qualitative research, certification has advanced towards the top of the agenda.

Hootology, a market research platform marrying trusted research principles with modern technology, today announced a $1.1 million pre-seed round and the launch of HOOQZ, a GenAI-powered market ...

In the first episode of the ELICIT podcast, a new series produced in partnership with Cerner Enviza, the speakers discuss qualitative real-world evidence and a unique dementia project from Singapore.