AI models weigh credibility heavily. Mentions in respected media outlets, research publications or industry databases reinfo ...

A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Founded in 2010 by Latika Khosla, Freedom Tree offers a full lifestyle range—furniture, textiles, décor, and apparel—designed ...

Jefferson Rubber Works in Worcester turned surplus rubber parts into Ruff Dawg, a thriving pet toy brand with a lifetime guarantee, now sold in 15 countries.

From sneaker drops with unexpected twists to the Dove x Crumbl cosmetics-and-cookies pairing, recent brand collaborations have broken the mold and are sparking conversations. Done right, ...

If your dish towels are dingy, stained, and smelly, you don't have to replace them just yet. Try one of these methods to wash dish towels so they look like new again.

Central to this rebranding is the purpose statement, "Space to Make a Difference" which highlights the company’s mission and ...

The most memorable brands create authentic experiences, emotional connections and meaningful moments for customers.

From burn-rate management to fundraising timing, Ceremonia founder Babba Rivera and Atropos Health co-founder Brigham Hyde unpack today’s high-stakes financial decisions and what separates the ...

There are as many varieties of smart light switches (and dimmers) as there are light bulbs, and while the prospect of upgrading your old dumb switch might seem daunting, they’re usually pretty simple ...

Mitchelle Abuana, 26, founded Roo Haircare, which offers products with “ingredients are actually good for textured hair." ...