Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any ...

Developing a balanced scorecard for outsourced marketing services is much the same as the process used to create scorecards for internal business processes.

If you don’t have a business-aligned IT strategy that helps you allocate scarce resources and create value, then you don’t have the clarity of purpose necessary to use a Balanced Scorecard. A ...

Definition of a Balanced Scorecard. The balanced scorecard is a strategic planning and management system which takes into account non-financial aspects of corporate performance, such as customer ...

Popularized in the early 1990s, the Balanced Scorecard approach involves working backward from a company's mission and vision to identify a small number of financial and non-financial metrics that ...

Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the balanced scorecard—translates marketing strategy to operational terms and sows the seeds ...

E Tapinos, RG Dyson, M Meadows, Does the Balanced Scorecard make a difference to the strategy development process?, The Journal of the Operational Research Society, Vol. 62, No. 5, Special Issue: OR's ...

The balanced scorecard tracks all the important elements of a company’s strategy—from continuous improvement and partnerships to teamwork and global scale. And that allows companies to excel ...

The balanced scorecard is intended to consider everything important to a company's long-term health. But there's a danger of losing the forest in the trees.

The balanced scorecard is a management system - not just a measurement system - that enables organizations to clarify their vision and strategy and translate them into action.

“Balanced scorecards”, of the kind countenanced by the Australian Prudential Regulation Authority, are inherently unbalanced.