Recency, frequency, and monetary (RFM) analysis is a customer segmentation technique used to analyze customer behavior based on their most recent purchase, how often they buy, and how much they spend.

That’s where RFM segmentation comes in – analyzing customers’ purchase history to prioritize certain groups, tailor messaging and create targeted retargeting lists for more effective campaigns.

RFM Analysis for Customer Segmentation and profiling using Excel. RFM Analysis enables businesses to categorize customers into distinct segments, unveiling hidden trends and preferences that might ...

The technique of examining the attributes of customers and creating groups based on some specific characteristics is known as customer segmentation. Customer segmentation is a methodology employed to ...

Businesses can leverage the RFM Model to create personalised email messages that increase revenue and incentivise customer behaviour.

An RFM analysis might not be the simplest way to segment your customers, but it doesn’t have to be too complicated. In this piece, we’ll go over how to create an RFM analysis, what an RFM score means, ...

Once you send your customers the personalized offers they want – and once you polish your remarketing campaigns – you’ll thank RFM analysis for being the first source to give you such deep knowledge ...