Pareto analysis states that 80% of a project’s results are due to 20% of the inputs, and 80% of problems can be traced to 20% of the causes.

Segmentation breaks up a market into groups. If you want to clearly see your competitors in the market, segment your market based on benefits. Learn how.

See the latest RFM Corp stock price (RFM:XPHS), related news, valuation, dividends and more to help you make your investing decisions.

A gap analysis is a process that a company uses to compare its current performance to its desired, expected performance. The gap is the shortfall between the two.

Scoring is a solution marketers can use that values lead quality over traditional metrics. Learn how to create a scoring system optimized to business goals.

When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a ...

The offense has shown improvement since the All-Star Break, yet the wins aren't necessarily following at the same rate ...