Segmentation breaks up a market into groups. If you want to clearly see your competitors in the market, segment your market based on benefits. Learn how.

See the latest RFM Corp stock price (RFM:XPHS), related news, valuation, dividends and more to help you make your investing decisions.

When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a ...