How often do you look to your customers for a true understanding of their challenges? We collect huge amounts of data on them, but rarely use that data. In fact, only 0.5% of the data available to us ...

A customer journey map guides strategy and helps set campaign objectives and measure progress and results. Follow these steps to optimize your mapping for truly data-driven marketing.

A customer is a person or business that purchases a company’s goods or services. Learn how companies study customers and the importance of customer service.

Learn to build scalable, efficient workflows with n8n’s 13 core nodes. Unlock the power of automation without the complexity.

Companies are making critical mistakes with how they collect and use customer data, from chasing quantity over quality to overlooking synthetic multimodal opportunities.

Discover how a CIAM platform centralizes customer identities, eliminates data silos, and powers secure, personalized ...

Delta Air Lines is adding a new direct flight to Europe – but the company isn't the one making the final decision on which route it will add. Instead, the airline is asking its most loyal ...

Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.

When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a ...

We will consult on an industry-wide scheme to compensate motor finance customers who were treated unfairly.

Verto Atlas Suite brings API first cross border payments, FX and local accounts to fintechs and platforms in Africa.