New categories aren’t created by accident. They appear when an entrepreneur identifies a problem and then comes up with a way to solve it unlike anyone else. By identifying the disease and providing ...

Pair a changing paradigm with a never-changing need and you can begin to develop the guiding principles of your category. The Fast Company Executive Board is a private, fee-based network of ...

Creating a market for groundbreaking technology has never been easy, but today’s marketers have it especially tough. So how do you create a marketing strategy that breaks through the noise and gets ...

Create holiday spending categories Creating holiday-specific categories you can return to each year will help you prioritize your spending and make it more predictable.

One of the best and most aspects of Mint is that you can create categories for essentially anything to track your spending. There are your standard expenditures like housing and transportation ...

How to Create Custom Calendar Labels in Outlook. Microsoft Outlook 2003 through 2013 include a set of labels or categories you can assign to your appointments or meetings. When you switch to the ...