Style-conscious shows like The White Lotus and The Studio are inspiring viewers to seek out the on-screen looks, creating ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

Plenty of brand-name products are associated with Costco's Kirkland name. Here's why you might see big brands named on ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Big brands have faced lawsuits over copying store-brand packaging. See six real cases and what they mean for shoppers and brands.

Gin distillery Four Pillars has engaged Weave — an independent design and branding agency — for the art direction and label ...

Starbucks, Duracell, and other household brands often manufacture Kirkland goods, allowing them to sell to both ...

Many people are skeptical; Huawei has previously partnered with high-end car manufacturers, and now teaming up with budget ...

There’s no need for fancy soap-making classes to get you started. You can just watch online tutorials, read books, or just ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

With strong demand for beverages that are fresh tasting, functional and free from preservatives without sacrificing safety or ...

Saffron Road’s brand refresh highlights global flavor, compostable trays and a strategic approach to on-pack claims.