Data collected by AI tools may initially reside with a company that you trust, but can easily be sold and given to a company that you don’t trust.

AI systems often collect large amounts of data, sometimes without people even realizing their data is being collected. Here's how to be aware.

AI tools that provide information to you also gather lots of information from you and may provide it to third parties.

A probabilistic, iterative model like the digital twin of the customer (DToC) may be a more useful way to predict consumer behavior during uncertain times.