Ah, ROI, our familiar companion (and occasional foe). ROI can be the most frustrating aspect of marketing, but it’s also the most crucial—especially for marketers concerned about job stability.

In many law firms, managers have not accurately calculated the return on investment (ROI) for internet marketing dollars. In some firms, no one even has a clear picture of how much they’ve spent on ...

Most people have probably heard of ROI, but not many people really understand what it means, both literally and in relation to their business. It’s a calculation, and it’s related to money. That’s ...

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing. The following is not only ...

This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how much of your budget you ...

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. If you are going to take this challenge on, the key formula you will need to know is the ...

How much do you invest in SEO each month, and how do you estimate the worth of your investment? If you want your website to rank high in Google searches and attract visitors and potential business, ...

Influencer marketing is big business. But how do you know whether your campaigns are delivering results? Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI ...

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. If you are going to take this challenge on, the key formula you will need to know is the ...

Events have increasingly become an important channel in the marketing mix, despite how notoriously “impossible” it is to measure the ROI, or return on investment. When people show up to your event, ...