Three months ago, I witnessed a textbook-level "self-media accident": my friend Xiao Zhang had a viral video on Douyin that ...

Building a persona matrix step 8: Influencers and advice Finally, how do your personas research possible new solutions? This is vital to planning your GTM strategy.

Using the Eisenhower Matrix, pictured here, you can evaluate every decision on how to manage your time based on two elementary questions: (1) How important is it?, and (2) How urgent is it?