Recent shifts in technology, regulations and consumer behavior have begun to change how brands gain exposure, earn ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk ...

Aspiring entrepreneurs don’t have to wait until their business is up and running to start building momentum. Creating a personal brand on social media ahead of launching your business can help you ...

Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

With the shift in consumer behavior, creating a beverage brand is more competitive than ever. Customer loyalty is not what it once was. The craft beer craze was a perfect example of how consumers ...

Want to get ahead and open yourself up to new opportunities? A strong personal brand might be just what you need. With the rise of digital platforms, personal branding is more powerful and essential ...

Sylvain Berneron’s debut timepiece made him the most exciting watchmaker in the industry. His second watch is even better.

When people ask how we scaled Trust & Will into a national brand that’s helped over half a million families, I could point to our venture funding, our partnerships with Amex and AARP, or our TV ...

In fact, Petty became a Huckberry ambassador and host as a result of his own participation in another of the brand’s shows called Huckberry Homes. The episode on Petty’s North Atlantic surf oasis has ...