Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation ...

Because cannabis is still federally illegal, traditional media buying for weed brands comes with a great deal of restrictions and limitations, even with Twitter’s slightly more lenient, updated ...

That’s a familiar phrase in brand marketing. To understand what’s to come, it’s useful to look at what gets awarded—and what doesn’t—at the Cannes Lions Festival of Creativity. Based on what we saw ...

AI models weigh credibility heavily. Mentions in respected media outlets, research publications or industry databases reinfo ...

Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. Have you ever wondered why some brands seem to stick in your ...

Premium strawberry-maker Oishii and wellness brand Apothékary joined forces to develop Apothékary x Oishii Rosé Tinted Glasses tincture, a Japanese-inspired, mood-boosting tincture rooted in their ...

Not often will a product with such a simple purpose resonate so much with consumers and attract such a loyal following. And even less likely is that product to come from a brand that’s over 100 years ...