Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media ...

The Green Zone has achieved an impressive 2,885% return on ad spend (ROAS) in just four months, thanks to a strategic ...

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...

The lawsuit, filed Monday in federal court in Virginia, is the second by an advertising exchange to take aim at the tech ...

The EU has hit Google with another antitrust fine for favoring its own online display adtech services, and is calling for it ...

How can startups and developers actually monetize their AI products? A startup called Koah, which recently raised $5 million ...

President Donald Trump in a social media post said, “Europe today ‘hit’ another great American company, Google, with a $3.5 ...