GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media ...

A new AI trend called Nano Banana is going viral. It uses Google’s Gemini 2.5 Flash Image tool. This tool transforms photos ...

Google says the web is thriving and it’s in “rapid decline,” as publishers accuse it of “theft” and being a “bad actor.” So ...

With nearly 7 out of 10 searches resolved on results pages, referral traffic to news publishers has droppped 25% in one year; ...

As part of our Data for Drummies guide, Google’s Adam Taylor and Jellyfish’s Luisa Del Maschio break down how to responsibly restore consented conversion data that would otherwise be lost due to ...

Instead, the court barred exclusive contracts for Google Search, Chrome, Google Assistant, and the Gemini app and mandated ...

Google-owned YouTube is also introducing new immersive masthead ads on connected TVs amid rising viewership and ahead of the ...

Google is testing adding search refinement options in the sponsored ads in a carousel format. The test shows refinements ...

The second metric, AI MAX expanded landing pages, reveals the total traffic from search queries that matched because of your landing pages or assets, independent of the keywords you’ve set. This ...

Movers, roofing companies and others are being bombarded with phony one-star reviews on Google Maps. Then they’re asked to ...

The most popular consumer internet services usually figure out how to make money even after a decade or more of losses.