At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Lauren (Hansen) Holznienkemper is a lead editor for the small business vertical at Forbes Advisor, specializing in HR, payroll and recruiting solutions for small businesses. Using research and writing ...

If you're not rushing to update your iPhone to iOS 26 anytime soon, these are important iOS 18 settings you can change now. Jeff Carlson writes about mobile technology for CNET. He is also the author ...