The consistent and proper use of the university logo not only strengthens recognition for Ohio State but also projects the university’s established reputation onto all of the many individual entities ...

Logo Color Variations Use the full-color version whenever possible. Use the knockout type version on dark backgrounds or images where the preferred logo lacks contrast. Use the one-color white version ...

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti.