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36氪
20 天
奢侈品正被消费降级,高端运动品牌是平替
但更多时候,运动消费还是一种身份标签。比如说Gymshark是举铁实力的证明,迪桑特的穿着者可能是厉害的冰雪玩家。就像穿着高奢服饰一般 ...
中华网
20 天
奢侈品正被消费降级,高端运动品牌是平替 新中产的体面选择(2)
其中Nike、adidas等传统海外大牌依旧是大部分人的选择,50%的受访者偏好lululemon、Gymshark等海外新锐品牌。随着“中产三宝”火遍各大平台,上榜提名的lululemon、始祖鸟、On、Salomon、patagonia或迪桑特,平均单价均超500元。虽然价格较高,但lululemon和On已经成为街服 ...
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