It was an upgrade from the original gum shade, which was a dingy, unappetizing gray color. "Dubble Bubble" was the name of the iconic bubble gum brand that William Diemer invented for the Fleer ...

big names like William Wrigley Jr. and Frank Fleer saw people's desire for something flavorful to keep their mouths busy. Utilizing the newly imported chicle, they began working on their own formulas ...

Most users of nicotine gum -- now sold over-the-counter under the Nicorette brand as well as several generic names -- see it as a short-term measure. GlaxoSmithKline, marketers of Nicorette ...