Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.

As Emtage noted, Google “harnessed human decision-making” to their advantage, placing it top of the pecking order - as it currently commands an 89.83% share of the global search engine market - and ...

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google's court filing reveals the open web is in decline, contradicting its previous claims, while new ad formats and AI ...

Last week a US district judge decided not to order a breakup of the Google tech empire. So what? This dilutes the impact of a ...

Large language models aren’t just making mainstream search engines worse; they’re making the next generation of search ...

Using Google's models might be a smart move for Apple, as the company has developed capable models and has experience ...

For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending ...

No Chrome divestiture, no choice screen, but big changes for search defaults, index access, and AI competition are coming.

In a notable shift from its recent public statements, Google has now acknowledged in a court filing that "the open web is ...

AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links.

Google privately told a federal court that “the open web is already in rapid decline,” a sharp reversal from its public claims that search traffic is booming — and a stunning admission as the Justice ...