Google's Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how page-view vs. URL-level methods lead to mismatches.

Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio.

If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. You'll get specific answers about your content performance.

Google Gemini's one of the most powerful features is Deep Research, but up until now, it has been strictly limited to the Gemini interface. This could change soon.

Google announces developer verification requirements that effectively end Android sideloading freedom, transforming the open ...

Google seems to be testing a new "Deep Dive" button in the search results. This button is on some of the knowledge panels, specifically, this one is for a movie panel. When clicked, it gives you ...

Advertisers must update API and script workflows by Sept. 3 to avoid campaign disruptions under new EU political ad rules.

Search.com, one of the new AI-based search engines gaining attention, has announced it topped Perplexity's offer with a $35 billion bid for Google Chrome.

Google Search is about to look a lot more personal. Google recently began implementing a new search feature called “Preferred Sources.” With this add-on, users can select the news sources they ...

Grok chats are showing up on Google search, exposing private user conversations and raising major privacy concerns.

Google, Schmoogle: When to Ditch Web Search for Deep Research AI can plunge into the depths of the internet, analyze thousands of words and repeat until it’s satisfied ...