Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. Improved data quality identification makes it ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Understand the benefits of Bulk Export from GSC to BigQuery in 15 minutes or less. Find out if it's worth your time as an SEO. Google Search Console is a great tool for SEO pros. But as many of us ...

Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I've seen complaints from site owners and marketers ...

The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still ...

Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your historical ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...