It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to s ...

ICT go-to-market strategies are vital for startups in 2025 as enterprises demand clarity, scalability, and human-driven ...

GoContact, a global leader in AI-powered customer experience technology, announced the promotion of Malachi Threadgill to ...

When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the tagline: ...

Independent global media and creative advisors MediaSense has unveiled a new brand identity that unites MediaSense, R3, and ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.

The CEO behind Cursor says the AI coding tool grew without splashy marketing — just monk mode and word of mouth.

Recent shifts in technology, regulations and consumer behavior have begun to change how brands gain exposure, earn ...

Pennsylvania has a diverse and thriving startup scene, but it can be difficult to gain an edge with larger retailers or ...

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

It’s all part of a new retail playbook that an increasing number of consumer brands are embracing. As founders scale into new retailers, they are reminding customers where to find their products on ...