Givenchy claims it is the first luxury beauty brand to celebrate Pride on Roblox, per release details, and arrives during a fraught period for purpose-driven marketing.

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform. Replete with its own castle (nodding to the ...

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform. Replete with its own castle (nodding to the ...

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform.