Every single generation is convinced, it seems, that their revolution will work, and their moment is uniquely in need of ...

Gen Z is set to become the highest-spending generation in history by 2030, transforming global markets with digital habits and values-driven buying choices.

Gen Z’s have long laughed at Millennial humor, it is now Gen Z’s turn to have that back at them from a younger generation who see the world differently,” she said.

While Gen Z grapples with navigating their own lives in the midst of global chaos, many remain optimistic and have chosen to ...

A Politico article highlighted the shortcomings Gen Z has when deciphering fact from fiction in the online age, posing the question of whether they are the "most gullible" generation.

See the full list of every generation from 1901 onward ... A demographic cohort succeeding millennials, Gen Z is generally defined as those who were born between 1997 and 2009. Dretsch told "GMA" that ...

A report published by the International Wine and Spirits Record has tossed a wrench into the widespread belief that younger drinkers are ditching alcohol. According to research conducted in March 2025 ...

Generation Beta, made up of babies born in 2025, follows several previous generations, such as Generation Y or Millennials (1986-2010), Generation Z (1996-2010) and Generation Alpha (2010-2024).

This year, members of Generation Z, those born after 1997, are expected to outnumber baby boomers in the workforce for the first time. They bring with them, like past generations, different ...

Gen Z is set to become the largest and richest generation in the world over the next 10 years, according to a new report by Bank of America which found that those born between 1997 and 2012 are ...

Gen Z’s trend toward abstinence might seem like a good thing. After all, it could be a sign that we’re more aware of alcohol’s adverse health effects or simply don’t like the impulsive and ...

Channel 4 has axed Ben Wheately’s zombie comedy horror Generation Z after one season. The network is understood to have had high hopes for the show and it was touted at the Edinburgh TV Festival ...