Countless memes exist about how Gen X is a tough, often overlooked generation, and there are a million more memes about how we're also an apathetic generation (say whatever you want about us, I don't ...

In 2025, Gen X is expected to drive $15.2 trillion in global spending, including $5 trillion in the United States alone, according to the report. And its spending power is projected to peak at $23 ...