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When you hit the beach this summer, make sure you come prepared. From inflatables to games to items to keep your beverages ...

Of the handful of water blasters tested, the DinoSquad Supersoaker was the overall kid favorite. It was the easiest to pump (kids as young as four were able to operate it) and it had a range of around ...

While we love a good afternoon lounge on a pool float, there are only so many hours until you get bored—especially if you’re under the age of 12. The best pool toys allow you and your kids to explore ...

In an enclave of the iconic FAO Schwarz toy store in New York, workers donning aprons and paper hats take customers’ orders for typical popular diner items. Burgers, hot dogs, pizza and more are ...

Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for even the historically-dominant preschooler market. Consumers 18 years of ...