Netflix has revealed its guidelines for using generative AI in productions, giving the OK for its use in ideation.

Netflix wants its partners to follow these rules when using gen AI Netflix is fine with the TV and filmmakers using generative AI, but it wants them to start following some rules.

Netflix has established guidance for using generative artificial intelligence in its content production. Per a blog post, the streamer has laid out five guiding principles, including: “If you ...

The groundbreaking use of generative AI in final film footage begs questions of the audience that are rooted in deep human psychology.

AI was used to generate final footage in a graphic-novel adaptation from Argentina, Netflix's CEO says.

Picking just the right Netflix video for a given night isn’t the chillaxing experience it could be. Find out how to take a deep dive into Netflix’s collection of movies and TV episodes ...

Streaming News Netflix's Head Honcho Gets Real About Using AI In One Of Its Shows For The First Time: 'Just Wouldn't Have Been Feasible' News By Caroline Young published July 22, 2025 ...

Netflix Inc. has begun using artificial intelligence video generation software from startup Runway AI, testing the waters with a technology that’s controversial in Hollywood.

“We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” said the 60-year-old.

The streamer said in an earnings call that, due to the show's lower budget, it was cheaper to use AI than to pay VFX artists.

Netflix admits to using AI in one of its shows The streamer said in an earnings call that, due to the show's lower budget, it was cheaper to use AI than to pay VFX artists.

Netflix shared that its show The Eternaut used generative AI to create a VFX shot during its latest earnings call.