Most rebrands are lucky if they can make it onto the news of the day, but attention is not always a good thing, as those ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Few symbols are more familiar to the American public than chain restaurant logos, and some are so iconic that we hope they ...

Why do major brands get their logo redesigns so wrong? We break down 10 of the most infamous rebranding disasters and extract the crucial lessons for your business. Don't make the same expensive ...

For years, Roku has been best known for two things: its popular streaming devices and The Roku Channel, the free, ad‑supported service loaded with thousands of movies and TV shows. Now, Roku is making ...

Although Costco does not limit its customers from taking free samples, it has now implemented a new measure on this issue One of the perks of shopping at Costco is that you’re not limited in the ...

A trademark can provide essential protection against rival competitors stealing your brand identity or reputation without paying compensation. Trademark infringement frequently occurs in the business ...

In a move that could bring significant relief to India’s pharmaceutical sector, the Goods and Services Tax (GST) Council is likely to consider a clarificatory relief on the availability of Input Tax ...

Dezeen Showroom: from a lamp made from ocean-bound plastic to lights with rotatable shades, the following lighting designs have recently been published on Dezeen Showroom. Dezeen Showroom platforms ...