Cringe marketing flips everything we were taught about good branding on its head. It leans into rough edits, awkward timing, ...

B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

The nature of marketing communication comes down to one thing –– influencing your target market so consumers feel enthusiastic about what your company offers. Without marketing communication, ...

Many people are confused by the terms "marketing" and "advertising." Some think advertising is any activity that promotes their business. Others think marketing is interchangeable with sales, probably ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

(By Buzz Knight) I think it’s important from time to time to step away from what we are familiar with and open our eyes with curiosity to new ways of thinking. There is a new wave of marketing when it ...

Tik-Tok, Instagram Reels, Facebook Stories and now YouTube Shorts…we all know video content is great for connecting on social media. In 2021, for example, brands spent more than $49.5 billion on video ...

Organizations with well-diversified leadership teams experience 10x higher employee engagement and 4x better retention TORONTO--(BUSINESS WIRE)--New research released today by the Canadian Marketing ...