Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken ...

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

Toothpaste brands forced to change labels thanks to Texas fluoride rules - Starting November 1, Colgate-Palmolive will update ...

The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

Attorney General Paxton secured a deal with Colgate to ensure kids' toothpaste ads show safe, age-appropriate amounts ...

Colgate will modify its marketing and packaging practices to reflect age-appropriate toothpaste amounts in order to end an investigation from Texas Attorney General Ken Paxton (R).

Fluoride, a naturally occuring mineral found in many foods and water, has been a primary ingredient in toothpaste since the 1970s. Despite being widely regarded as safe by the Food and Drug ...

Texas AG Ken Paxton announced a historic agreement with Colgate-Palmolive after concerns of major toothpaste manufacturers ...

US conservatives push bans on fluoride in drinking water, citing health risks, while health officials stress its proven role in reducing tooth decay and strengthening teeth since 1945.