The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken ...

Starting November 1, Colgate-Palmolive will update its toothpaste packaging and marketing after concerns from Texas AG Ken ...

Attorney General Paxton secured a deal with Colgate to ensure kids' toothpaste ads show safe, age-appropriate amounts ...

U.S. Health and Human Services Secretary Robert F. Kennedy Jr. and conservatives across the country have been working to ban ...

The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

Texas AG Ken Paxton announced a historic agreement with Colgate-Palmolive after concerns of major toothpaste manufacturers ...

Colgate will modify its marketing and packaging practices to reflect age-appropriate toothpaste amounts in order to end an investigation from Texas Attorney General Ken Paxton (R).

Los Angeles-based MySmile introduces its Nano-Hydroxyapatite Toothpaste, designed to remineralize enamel, reduce sensitivity, and deliver freshness without fluoride, now available nationwide.  LOS ...

US conservatives push bans on fluoride in drinking water, citing health risks, while health officials stress its proven role in reducing tooth decay and strengthening teeth since 1945.

Fluoride, a naturally occuring mineral found in many foods and water, has been a primary ingredient in toothpaste since the 1970s. Despite being widely regarded as safe by the Food and Drug ...

As federal agencies review their guidance on fluoridation and the nation’s top health official calls fluoride “industrial ...