Small businesses often have both a mission statement and a vision statement for their sales teams. While the two statements have similar goals, the difference lies in their use of language.

Vision statements can be challenging. Learn what a vision statement is, how it differs from a mission statement, and how to write a successful one.

Struggling to craft a vision statement that truly inspires? Learn the key ingredients of a compelling vision statement and research-backed strategies to make your vision stick.

While I think Collins’s work has some merit—I’ve seen first-hand how having a vision can be galvanizing—I’ve also seen as many examples where a big, lofty vision statement does nothing ...

For example, a child-care facility's vision statement might include expanding to other neighborhoods throughout the city and perhaps offering other programs such as after-school care.

My proposal is that you should create a vision statement for yourself — a written statement that will point you in a desirable direction and get you excited about your prospects.