Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A mission statement is a single sentence or short paragraph that's used by a company to explain its purpose and existence. Here's how to create one.

We recently looked at a few mission statements in our Values Based Leadership class: Wal-Mart: We save people money so they can live better. Burlington Northern and Santa Fe Railroad: Our vision is to ...

Typically, the participants define their mission statement just like the examples above. We want to be the leader and the best for everyone. Period. Over the years, I developed a simple response ...

When you frame things this way, it becomes clear that a typical mission statement isn’t even the right solution. So what then, if not a mission statement? I’d propose three things instead: ...

The museum provided a mission statement that represented core values such as leadership, excellence, accessibility, and diversity and tied these to the holdings and purpose of the organization.

The criteria for a good mission statement and a good marketing slogan are the same. Both should be clear in communicating the company's goals and proposition.

A company’s vision and mission statements speak a lot about its corporate core values. The vision statement is simply a story written in advance.

IT mission statements can provide another layer of strategic clarity, Guest Contributor Peter High writes. "They are especially useful in scenarios where no IT strategy yet exists, because it ...