B2B videos can showcase thought leadership, humanize a brand and boost engagement with professional audiences.

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

In my April 2020 Marketing Minute, I addressed “The Case for Advertising,” because at that time-as is still the case ...

This article explores the actual value of overseas promotion companies in the short video era by comparing the pain points of ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

What's your advice for marketers who are working on a brand new client/account? In the agency landscape, managing new client ...

What you need to know about marketing on Reddit. Updated with details about the new community engagement metrics. The post Marketing on Reddit: What you need to know appeared first on MarTech.

Master the art of nurturing leads through long sales funnels with our expert guide on B2B marketing. Build trust and drive conversions effectively.

Ruchika Malhan Varma, Future Generali's CMO, discusses the evolving role of CMOs, the importance of data and AI, and how ...

Discover how University of Phoenix’s career-focused transformation and B2B strategy drive strong student outcomes and ...

According to Precedence Research, the global digital ad spending market size will grow from USD 650 billion in 2025 to nearly ...