Duracell alleges Energizer has falsely claimed its Energizer Max batteries last 10% longer than Duracell’s Power Boost brand. ... had invented the AA battery in 1907, and the battle was on.

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one industry standard, but battery performance is also measured by other ...