Even though DuPont's automotive paints, or "performance coating," division brought in 12.1 percent of the firm's 2010 revenue, the pretax operating-profit margin was only seven percent ...

Thus begins [edconway]’s recounting of the incremental improvements in car paint and its surprising ... and ‘planned obsolescence’” with DuPont’s invention of Duco that brought color ...

A couple of mods we do like include the Maaco-applied DuPont color-shifting ChromaLusion paint and custom installed in-car computer running Windows XP on a very large LCD screen in the center console.