Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond jewelry ...

Getting engaged is getting expensive, especially with gold and white gold hitting record high prices. How you can look like ...

Cristiano Ronaldo recently proposed to his longtime girlfriend, Georgina Rodríguez, with arguably one of the most extravagant celebrity engagement rings of all time. Rodríguez received a massive oval ...

Colin Jost opted for a ring as timelessly beautiful and unique as his partner Scarlett Johansson. The actress debuted her ...

Nothing says 'I love you' like a proposal complete with the perfect diamond ring. But it seems that modern would-be brides are so desperate to bag their dream engagement ring they are chipping in to ...

Click here to read more from Slate’s wedding issue. In 1919, De Beers experienced a drop in diamond sales that lasted for two decades. So in the 1930s it turned to the firm N.W. Ayer to devise a ...

If there’s one thing that Cecil Rhodes, the notorious founder of De Beers, understood, it’s this: a diamond’s value is tied to its association with love and romance. As an expensive product with no ...

Why do men buy diamond rings for our fiancées? There's the emotional story. We enjoy making grand gestures of commitment to the people we love. Behind that, there's the marketing story. DeBeers' ...

Cristiano Ronaldo’s fiancée, Georgina Rodriguez, attended the Kering Foundation’s Caring for Women dinner and let her ...