Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond jewelry ...

Getting engaged is getting expensive, especially with gold and white gold hitting record high prices. How you can look like ...

Melinda’s* engagement ring is a 2-carat diamond in a square mounting. When the petite 37-year-old first got it two years ago, her office mates at a graphic design firm remarked that it looked like a ...

Click here to read more from Slate’s wedding issue. In 1919, De Beers experienced a drop in diamond sales that lasted for two decades. So in the 1930s it turned to the firm N.W. Ayer to devise a ...

Nothing says 'I love you' like a proposal complete with the perfect diamond ring. But it seems that modern would-be brides are so desperate to bag their dream engagement ring they are chipping in to ...

This piece originally appeared on The Tyee. After Vancouver’s most famous jilted paramour got his 15 minutes of international attention recently, I was left wondering how we came to be living in a ...

Why do men buy diamond rings for our fiancées? There's the emotional story. We enjoy making grand gestures of commitment to the people we love. Behind that, there's the marketing story. DeBeers' ...