Getting engaged is getting expensive, especially with gold and white gold hitting record high prices. How you can look like ...

Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond jewelry ...

Cristiano Ronaldo recently proposed to his longtime girlfriend, Georgina Rodríguez, with arguably one of the most extravagant celebrity engagement rings of all time. Rodríguez received a massive oval ...

Colin Jost opted for a ring as timelessly beautiful and unique as his partner Scarlett Johansson. The actress debuted her ...

Nicole Wegman started Ring Concierge, a fine jewelry business specializing in bespoke engagement rings, in 2013 by posting and selling diamonds on Instagram. The biggest misconception Wegman sees when ...

If there’s one thing that Cecil Rhodes, the notorious founder of De Beers, understood, it’s this: a diamond’s value is tied to its association with love and romance. As an expensive product with no ...

Click here to read more from Slate’s wedding issue. In 1919, De Beers experienced a drop in diamond sales that lasted for two decades. So in the 1930s it turned to the firm N.W. Ayer to devise a ...

Why do men buy diamond rings for our fiancées? There's the emotional story. We enjoy making grand gestures of commitment to the people we love. Behind that, there's the marketing story. DeBeers' ...