LONDON--(BUSINESS WIRE)--Zone pricing, unlike geographic pricing, enables retailers to segment their offerings into customized price zones developed considering local consumers' preferences, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The chief technology officer (CTO) and chief marketing officer (CMO) play pivotal roles in ...

Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. The latest U.S. tariff policies are ushering in an era of global ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

When firms release new products they need to determine how to price them. Here we look at two new product pricing strategies that firms use. One is Price Skimming and the other is Market Penetration ...

A conversation with pricing expert Rafi Mohammed on when and how to change prices in response to Covid-19. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession ...

Gartner Exclusive: Develop Pricing for Asset-Based Services That Reflects Customer Value Your email has been sent In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services ...

There’s little question that higher education leaders have much on their minds at present: navigating the shifting dynamics of the public health crisis, bearing unanticipated cost burdens, tightening ...

Many businesses make a critical mistake when defining customer value: they treat it as a fluid, ever-changing metric rather than a fixed, measurable figure. For example, I once spoke to a business ...

Panelists discuss how biosimilar manufacturers offer both high-wholesale acquisition cost (WAC) and low-WAC product versions to navigate complex reimbursement landscapes, sharing their experiences ...

Sabrina Smith is the Marketing Manager for Owens & Minor’s private label brand of products, where she leads activities that include evaluating new business opportunities, executing creative product ...