Descriptive statistics are the cornerstone of data analysis. This method provides the researcher with the tools necessary to understand the statistics on hand. It offers insight into the ...

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.

Apache's OpenOffice doesn't include a feature to automatically generate a full table of descriptive statistics for your company spreadsheets. The office productivity suite is an open-source ...

Descriptive analytics: data that provides information about what has happened in your company. Think about a monthly sales report, web hit numbers, marketing campaign rates, etc.

We propose a way to formalize the relationship between descriptive analysis and structural estimation. A researcher reports an estimate ĉ of a structural quantity of interest c that is exactly or ...

Understanding the specific categories of CRM data and how to use them effectively is essential to getting the highest return on your CRM investment.

Improvements in technology have dramatically changed what enterprise analytics can do, but predictive and descriptive analytics still require time, expertise, and heaps of data, and often produce ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...